"Maybe attacking Microsoft for the exposure works as a marketing strategy"
Watch and learn. I just got more exposure to the 37signals brand.
"but it's a particularly bizarre"
Bizarre gets plenty of attention. Hence why something like this would be known as a marketing ploy. The irony of it all is very attractive.
Might also be that some people actually like to work. I'm sure many hackers reading HN and/or spending time on side projects don't consider that work (although their significant other might).
Likewise some people do like to work and are interested in trading short term enjoyment for (what they think could be) future gain.
Nothing wrong with that.
Guess what? I don't find it enjoyable to be at a sports even (some people do of course and I recognize that) I'd rather be "working" (if you want to call it that). I'm not suffering at all.
Watch and learn. I just got more exposure to the 37signals brand.
"but it's a particularly bizarre"
Bizarre gets plenty of attention. Hence why something like this would be known as a marketing ploy. The irony of it all is very attractive.
Might also be that some people actually like to work. I'm sure many hackers reading HN and/or spending time on side projects don't consider that work (although their significant other might).
Likewise some people do like to work and are interested in trading short term enjoyment for (what they think could be) future gain.
Nothing wrong with that.
Guess what? I don't find it enjoyable to be at a sports even (some people do of course and I recognize that) I'd rather be "working" (if you want to call it that). I'm not suffering at all.